Analytical data optimisation
Web analytics
Analytics is not just about gathering information, it provides deeper insight into events, facilitates business decisions and improves performance. It gives us insight into user behaviour and links it to business objectives.
Analytical tools provide us with information related to the website and its visitors. Based on these, we optimise the website for better customer experience and increased sales power. They tell us who visited the website, how they got there, what they are doing on the website, where they left the website, where they switched from our website.
The analytics data collected from advertising campaigns can tell us which campaigns and content have brought us profits, identify useless content or even which content is driving customers away from the site. From all the information we gather, we optimise the site for better conversion.
Google analytics
We understand that data is key to the success of your online business, which is why we offer Google Analytics services that allow you to track your users and monitor the performance of your website.
With our Google Analytics services, you can gain insight into how visitors to your website behave and interact with it. Our experts help you by creating useful and informative dashboards that allow you to monitor key performance indicators and identify opportunities for improvement.
We can tailor the events you want to track for you and help you understand how you can make the most of the data you get. Our goal is to help you gain valuable insights into your business and increase your conversion.
Whether you want to improve your marketing strategy, optimise your user experience or understand how your website is performing against your competitors, we’re here to help you achieve your goals.
For more information about our Google Analytics services and how we can help you improve your online business, contact us today.
Our analytics tools provide us with information relating to websites and their visitors. Based on this, we optimise the website for a better customer experience and increased sales power. They tell us who visited the website, how they got there, what they are doing on the website, where they left the website, where they switched to from our website.
The analytics data collected from advertising campaigns can tell us which campaigns and content have brought us profits, identify useless content or even which content is driving customers away from the site. From all the information we gather, we optimise the site for better conversion.
Z našimi storitvami Google Analytics lahko pridobite vpogled v to, kako se obiskovalci vaše spletne strani obnašajo in interagirajo z njo. Naši strokovnjaki vam pomagajo z ustvarjanjem uporabnih in informativnih nadzornih plošč, ki vam omogočajo spremljanje ključnih kazalnikov uspešnosti in identificiranje priložnosti za izboljšave.
Za vas lahko prilagodimo dogodke, ki jih želite slediti, in vam pomagamo razumeti, kako lahko najbolje izkoristite podatke, ki jih pridobite. Naš cilj je, da vam pomagamo pridobiti dragocene vpoglede v vaše poslovanje in povečati vašo konverzijo.
Ne glede na to, ali želite izboljšati svojo marketinško strategijo, optimizirati uporabniško izkušnjo ali razumeti, kako se vaša spletna stran obnaša v primerjavi z vašimi konkurenti, smo tu, da vam pomagamo doseči vaše cilje.
Za več informacij o naših storitvah za Google Analytics in kako vam lahko pomagamo izboljšati vaše spletno poslovanje, nas kontaktirajte danes.
Analitična orodja nam zagotovijo informacije v zvezi s spletno stranjo in njihovimi obiskovalci. Na podlagi teh optimitiziramo spletno mesto za boljše izkušnje strank in večjo prodajno moč. Povedo nam, kdo je obiskal spletno stran, kako je prišel do nje, kaj dela na spletni strani, kje je zapustil spletno stran, kam je preklopil iz naše spletne strani.
Na podlagi zbranih analitičnih podatkov oglaševalskih kampanj lahko razberemo katere kampanje in vsebine so nam prinesle dobičke, prepoznamo neuporabne vsebine ali celo vsebine katere stranke odpeljejo iz spletnega mesta. Iz vseh zbranih informacij optimiziramo stran za boljšo konverzijo.
What data or key metrics should you track on your website or store?
The key metrics that every website and online shop should track are:
Visitors: the number of users visiting a website is one of the most important metrics for measuring success. It allows you to see how well your website is performing in terms of visitors and if your marketing campaigns are effective.
Conversion: Conversion is a metric that tells you how many visitors actually turn into customers. If you have a lot of visitors but few conversions, you need to find out where customers are being lost and improve your sales tactics.
Bounce rate: The bounce rate measures how many people leave your website after viewing just one page. A high bounce rate indicates that your website is not attractive or useful.
Time on page: The time visitors spend on your website can be an indicator of quality. If people leave immediately after arriving, it is likely that the website is not interesting or useful.
Traffic volume: The number of people visiting your website is an important performance indicator. If you have a low volume of traffic, you will need to improve your marketing campaigns to attract more visitors.
Landing pages: Monitoring traffic on landing pages can show how successful your marketing campaigns are and which parts of your website are attracting the most attention.
Profit: The ultimate goal of any online shop is to make a profit. Therefore, measuring profit is key to monitoring the performance of your online shop.
Contact us!
We’re here to help 👋
